Case Toyota

Bertolini Sistemas de Armazenagem, from Bento Gonçalves/RS, is always looking for new ways to deliver value and quality in its intralogistics systems and, therefore, is attentive to partnerships that can contribute to the experience of its customers. It was with these goals in mind that the company entered into a commercial alliance at the end of 2019 with the Material Handling division of the Toyota Group. The project is the result of two years of discussions between Toyota and Bertolini executives, which involved conversations and visits to the headquarters of both companies to assess the partnership that is characterized by cooperation between the brands. “It was an active prospection: Toyota called Bertolini and suggested the partnership – it is a model that already works in Toyota Europe and Asia. This association of brands indicates to the market the mutual approval of the products — that is, that Toyota approves and indicates the quality of Bertolini's products and vice versa. With this alliance, we can build complete solutions for our customers,” says Sandro Gianello, responsible for marketing at Toyota's forklift division. The collaboration between the two groups has shown its value, as Bertolini's customers in the southeastern region of the country can visit the Toyota showroom in São Bernardo do Campo (SP) to learn about storage structures and forklift solutions. The showroom in the city of São Paulo has test drive machines that can be operated in Bertolini storage systems — among the products on display are single and double pallet trucks, pushback, dynamic, drive-in and satellite car. On site, customers are welcomed by specialists, who answer questions about which product best fits the needs of each company. Rooms are also available for small meetings, if necessary. Toyota's forklift division arrived in Brazil more than 15 years ago and today operates nationwide through its nearly 20 dealers and dealerships. According to Gianello, the partnership between the companies has been so successful that the next steps include indicating the model of collaboration with Bertolini for other Toyota plants in Latin America.